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如何写出一封有吸引力的邮件

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     其实对我们这些刚刚进入外贸行业的业务来说,英文的表达是我们平时工作中一个很大的阻碍。写的邮件过于乏味,没有逻辑,这就使得客户回复率降低。我们写邮件给客户的目的是更有效地交流信息,在如今的工作环境下,也要注重快速和高效,大家在阅读邮件和其他商务文件的时间都很有限,就好像开发信,如果太过冗长繁琐的话,一下就会被投入垃圾箱,通过运用直白的英语表达,更能够确保你写的东西表达明确、容易理解。其实写邮件的时候只要记住“3C”原则,写出来的邮件更容易让人产生阅读兴趣:
1. Deliver a Clear message

要传达一个Clear(清楚)的信息

2. Use Correct grammar, vocabulary and punctuation

使用Correct(正确)的语法,词汇和标点符号

3. Be Concise

表述要Concise(简洁)

尽可能使用更短更简单的词,比如用“buy”代替“purchase”,要记住重点在于更有效的传达信息,而不是整篇邮件就是为了展示你丰富的词汇量,难免有炫技之疑,而且并非所有客户都是以英语为母语的国家,确保每句话在20个单词以下,用分段来组织你的信息,用更简单的句型和清晰的组织来使你写的东西更易读。

以下提供常见的同义词,在写邮件的时候可以替换使用,尽量选择更简单的表达方式,越简单明了的东西,越能显现一个人的水平。

1、解决:Solve, deal with, cope with, handle, resolve, address, tackle

2、损害:Damage, hurt, injure, harm, impair, undermine, jeopardize

3、给与:Give, offer, render, impart, provide, supply, afford

4、培养:Develop, cultivate, foster

5、优势:Advantage, merit, virtue, benefit, upside, strength

6、缺陷:Disadvantage, demerit, drawback, downside, weakness

7、使迷惑:Puzzle, bewilder, perplex, baffle

8、重要的:Key, crucial, critical, important, significant, vital, substantial, indispensable, imperative

9、认为:Think, believe, insist, maintain, assert, conclude, deem, hold, argue, be convinced, be firmly convinced, be fully convinced

10、保护:Protect, conserve, preserve

11、确保:Assure, ensure, guarantee, pledge

12、有害的:Bad, baneful evil, harmful, detrimental

13、要求:Request, demand, needs, requisition

14、消除:Eliminate, clear, remove, clear up, take away, smooth away

15、导致:Lead to, bring about, result in, cause, spark off, conduce to, procure, induce, generate

16、因此:So, therefore, thus, hence, consequently, as a consequence, accordingly, as a result, because of this, as a result of this

17、增长至:Grow to, rise to, increase to, go up to, climb to, ascend to, jump to, shoot to

18、降低至:Dip to, fall to, decline to, decrease to, drop to, go down to, reduce to, slump to, descend to, sink to, slide to

19、保持稳定:Level out, do not change, remain stable, remain still, remain steady, be stable, maintain the same level, remain unchanged, be still, remain the same level, stay constant, keep at the same level, level off, stabilize, keep its stability, even out

20、急剧地:Dramatically, drastically, sharply, hugely, enormously, steeply, substantially, considerably, significantly, markedly, surprisingly, strikingly, radically, remarkably, vastly, noticeably

21、平稳地:Steadily, smoothly, slightly, slowly, marginally, gradually, moderately, mildly

22、宣称:Allege, assert, declare, claim

23、发生:Happen, occur, take place

24、原因:Reason, factor, cause

25、发展:Development, advance, progress

26、有益的:Useful, helpful, beneficial, profitable, rewarding, advantageous

27、影响:Influence, impact, effect

28、明显的:Clear, obvious, evident, self-evident, manifest, apparent, crystal-clear

29、占:Comprise, take up, account for, constitute, consist of, make up, occupy, hold, compose

30、与…相比:Compared with, compared to, in comparison with, in comparison to, by comparison with, by comparison to

31、对比而言:By contrast, in contrast, on the other hand, on the contrary, conversely

32、展示:Show, reveal, illustrate, demonstrate, depict, present, represent, describe

33、大约:Approximately, almost, about, around, nearly, roughly

34、波动:Fluctuate, go ups and downs, display a fluctuation, demonstrate a fluctuation

35、事实上:Practically, in practice, essentially, in essence, in reality, in effect, in fact, as a matter of fact, it is a fact that

相信通过不断地练习,不仅能使得客户的邮件回复率提高,也可以提高自己写开发信的能力。

做业务就是要一点一滴的积累,前期不要对自己有怀疑,坚持下去一定会有结果。

                                                                                                                               --Alan

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